{"id":15252,"date":"2023-11-29T00:43:33","date_gmt":"2023-11-29T00:43:33","guid":{"rendered":"https:\/\/margill.com\/?p=15252"},"modified":"2025-10-10T08:52:26","modified_gmt":"2025-10-10T12:52:26","slug":"update-to-the-personalised-ads-policy","status":"publish","type":"post","link":"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/","title":{"rendered":"Update to the Google Personalised ads policy"},"content":{"rendered":"<p>In February 2024, Google will update its\u00a0Personalised ads policy\u00a0to introduce new limitations on personalised ads relating to consumer financial products and services. Specifically, Google\u2019s &#8216;Credit in personalised ads&#8217; policy will be expanded to cover &#8216;Consumer finance in personalised ads&#8217;. The updated policy will read as follows:<\/p>\n<p>&#8216;In the United States and Canada, the following sensitive interest categories cannot be targeted to audiences based on gender, age, parental status, marital status or postcode.<\/p>\n<p><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/14118861?hl=en-IE#:~:text=In%20February%202024%2C%20Google%20will,Consumer%20finance%20in%20personalised%20ads'.\" target=\"_blank\" rel=\"noopener\">Find out more by following this link.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In February 2024, Google will update its\u00a0Personalised ads policy\u00a0to introduce new limitations on personalised ads relating to consumer financial products and services. Specifically, Google\u2019s &#8216;Credit in personalised ads&#8217; policy will be expanded to cover &#8216;Consumer finance in personalised ads&#8217;. The updated policy will read as follows: &#8216;In the United States and Canada, the following sensitive [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[421],"tags":[],"class_list":["post-15252","post","type-post","status-publish","format-standard","hentry","category-margill-and-industry-new"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Update to the Google Personalised ads policy - Margill<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Update to the Google Personalised ads policy - Margill\" \/>\r\n<meta property=\"og:description\" content=\"In February 2024, Google will update its\u00a0Personalised ads policy\u00a0to introduce new limitations on personalised ads relating to consumer financial products and services. Specifically, Google\u2019s &#8216;Credit in personalised ads&#8217; policy will be expanded to cover &#8216;Consumer finance in personalised ads&#8217;. The updated policy will read as follows: &#8216;In the United States and Canada, the following sensitive [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Margill\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-11-29T00:43:33+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-10-10T12:52:26+00:00\" \/>\r\n<meta name=\"author\" content=\"Kim Ouellette\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Ouellette\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\"},\"author\":{\"name\":\"Kim Ouellette\",\"@id\":\"https:\/\/margill.com\/en\/#\/schema\/person\/fb5fb76af498fd0e71cd304825c2c777\"},\"headline\":\"Update to the Google Personalised ads policy\",\"datePublished\":\"2023-11-29T00:43:33+00:00\",\"dateModified\":\"2025-10-10T12:52:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\"},\"wordCount\":88,\"articleSection\":[\"Margill and Industry New\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\",\"url\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\",\"name\":\"Update to the Google Personalised ads policy - Margill\",\"isPartOf\":{\"@id\":\"https:\/\/margill.com\/en\/#website\"},\"datePublished\":\"2023-11-29T00:43:33+00:00\",\"dateModified\":\"2025-10-10T12:52:26+00:00\",\"author\":{\"@id\":\"https:\/\/margill.com\/en\/#\/schema\/person\/fb5fb76af498fd0e71cd304825c2c777\"},\"breadcrumb\":{\"@id\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/margill.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Update to the Google Personalised ads policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/margill.com\/en\/#website\",\"url\":\"https:\/\/margill.com\/en\/\",\"name\":\"Margill\",\"description\":\"Loan Servicing Solutions \/ Interest Calculators\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/margill.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/margill.com\/en\/#\/schema\/person\/fb5fb76af498fd0e71cd304825c2c777\",\"name\":\"Kim Ouellette\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Update to the Google Personalised ads policy - Margill","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/margill.com\/en\/update-to-the-personalised-ads-policy\/","og_locale":"en_US","og_type":"article","og_title":"Update to the Google Personalised ads policy - Margill","og_description":"In February 2024, Google will update its\u00a0Personalised ads policy\u00a0to introduce new limitations on personalised ads relating to consumer financial products and services. 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